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Accelerate Growth and Speed-to-Market
Vertical Innovation® is an approach we invented. Over the last 50+ years, we have utilized this approach to help companies create innovative products that transform markets, resulting in a documented 95% commercialization rate.
“Focus on the core business, departmental silos, lack of resources are all challenges companies face in product innovation. Our process of Vertical Innovation® is the solution.”
John Nottingham
Co-CEO
Why Vertical Innovation® Delivers a 95% Commercialization Rate

Vertical Integration
Our 70,000 sq-ft Innovation Center accelerates concept-to-commercialization with integrated talent, tools, and technologies.

Intellectual Property
We safeguard your market position with over 1,550 patents, surpassing even Thomas Edison.

Cross Pollination
Our associates work across diverse products, fostering cross-pollination that drives innovation.

Dedicated Project Teams
A dedicated cross-functional team drives your project, eliminating silos and acting as your Innovation SWAT team.
Key Components of
Vertical Innovation®

Explore the essential steps and capabilities that drive our Vertical Innovation® process:
- 1. Discovery & Validation
- 2. Design
- 3. Engineering
- 4. Connected & IoT
- 5. Prototyping
- 6. Commercialization
Our Work
Consumer Products
Zippo FlameScapes™ Spiral Fire Feature XL
Outdoor tabletop fire feature with an elegant spiral flame.
Consumer Products
SmartMouth Mouthwash
A new way to dispense two separate solutions to mix on contact.