Retail Packaging Design Trends

Buyers expect packaging that lives up to your brand’s promise.

Product design and development is one part of the story, but don’t make the mistake of minimizing how important packaging can be. If your product design takes cues from minimalism, your packaging probably should, too. Similarly, a luxury product may confuse buyers if the packaging doesn’t live up to the high standards they rely on from your brand as a whole.

The symbiotic relationship between product and packaging is important, but additional factors also play a major role in buyer decisions. According to research conducted by Nielsen, 66% of consumers across the globe said they would pay more for sustainable brands. Shockingly, that statistic goes up to 73% if you consider only Millennials. Low prices don’t automatically win like they once did.

50 Years of Packaging Innovation

Design retail packaging and POP displays that really move products.

At Nottingham Spirk, product packaging design is an integral part of the product development process—from day one. Many customers have new products or ideas but need the right type of innovative packaging designs to make their products successful. Thorough consumer research uncovers opportunities for innovation, and testing throughout the development process validates the design concept.

As a retail packaging design firm, our product package designs are critically acclaimed and revolutionary. Whatever product our clients bring to us, we commit to creating innovative packaging for them, even if it means designing something that’s the first of its kind. The result is packaging that builds brands by improving the consumer experience.