Vertical Innovation

A 10-12 month product development process that works in partnership with your core team to validate, design and develop a product innovation and ensure that it is commercially viable and ready to disrupt the market.

InnovateMD - Nottingham Spirk Team Observing Surgery


Our expanded medical device innovation practice for innovative healthcare products.

The Business Innovation Firm™

For over 46 years, Nottingham Spirk has developed hundreds of patented products that have generated over $50 billion in sales for industry leading businesses and fast-growth entrepreneurial firms. The business innovation and product design firm offers a full-service vertical innovation process, from research to product design to prototyping to consumer testing. All development is conducted at our historic 60,000 square foot Innovation Center, ensuring efficiency, confidentiality and intellectual property protection.


NOTTINGHAM SPIRK ROI: Return On Innovation™


CES 2018: A Viewpoint from NS

By Bill Nottingham Autonomous vehicles were the headline-grabbers at the 2018 Consumer Electronics Show. Lyft offered self-driving taxi service from the Las Vegas Convention Center to the hotels. In this case “self-driving” included a pilot and co-pilot in the front...

Your Not-To-Do List: More phrases that stifle innovation

A recent post at, titled “These Three Phrases Are Killing Innovation at Your Workplace,” generated a lot of discussion in our office. The writer identified three seemingly innocent phrases — “best practices,” “return on investment” and “When I worked...

Musings: Where Do Ideas Come From? Part 2

We’re asked all the time, “How do you come up with new ideas?” The truth is, there’s no one answer. We’ve asked our associates for their thoughts, and we’ll be sharing them over time. This response comes from NS Vice President of Strategy, Vikki Nowak. With a BFA in...



“Working with Nottingham Spirk changed our business and my career. It is because of them that I’m where I am today. They helped change the culture within our company. They got us to think about the structure of the product differently.”

Adam Chafe

Vice President of Marketing, Sherwin-Williams

Huntingdon Telemed

“Nottingham Spirk was very easy to work with. They could take our ideas and expand on them and that was incredibly helpful. We had a vision, but Nottingham Spirk had the skill set to bring it to life.”

Christy Sendra

Director of Operations, Huntingdon Telemed


“The breadth of experience across multiple industries combined with highly intelligent team members under strong, engaged leadership separates NS from others in this space.”

Roy Keating

Vice President of Marketing, MTD Products

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