FOOD AND BEVERAGE PACKAGING TRENDS

While taste and freshness are vital, “clean” packaging is becoming more important to modern food and beverage consumers.

When it comes to food and beverage, taste is of utmost importance to the consumer. Regardless of how healthy, sustainable or innovative a food or beverage product is, a consumer is unlikely to purchase it again if it doesn’t taste good. Consequently, the goal of packaging manufacturers for centuries has been to preserve the taste of food or drink - the longer, the better. However, recent trends show that consumers expect delicious, nutritious and long-lasting food and beverage products without the use of unnatural ingredients and preservatives that have become standard in our society.

Taking it a step further, the "clean label movement" is gaining steam with consumers as well. Millennials especially want transparency with regards to ingredients used in food and beauty products, and they've begun to expect the same from the packaging as well. Research shows that 71% of grocery shoppers agree that healthy foods and beverages should use healthy packaging materials, too.

A PACKAGING POWERHOUSE

NS understands the unique challenges facing food and beverage packaging manufacturers.

NS has nearly 50 years of experience, much of it working in various CPG and retail packaging design solutions. World-renowned brands like Mars, Unilever and Procter & Gamble have relied on Nottingham Spirk to innovate their product packaging.

Our collaborative approach to packaging innovation allows us to understand each stakeholder’s unique goals and requirements. We begin with the consumer, who cares primarily about taste and usability, and we work our way through the value chain to address each need as it arises. With NS, you can solve virtually any food and beverage packaging challenge you face in today’s unpredictable market.