A Multidisciplinary Approach

Consumer Electronics Innovation Requires a Multidisciplinary Team 

It all begins with deep understanding. The most innovative consumer electronics designs result from an initial research phase. Rather than turn to outside facilities to get tactical feedback generated from traditional focus groups, Nottingham Spirk screens, moderates and analyzes data in-house. Consumer research techniques have the potential to reveal real emotional connections and potential unmet needs to generate new consumer electronics ideas. With Nottingham Spirk’s uniquely collaborative approach to digital and physical innovations, the entire team (including our clients) is intimately involved in the end-to-end process. Engineers, designers, prototyping and branding are participants in each stage, from initial insights gathering all the way through to market launch. This practice eliminates the progress bottlenecking and miscommunication associated with departmental silos.