Excerpt from Fortune Magazine article, June 12, 2007
If you happened to go shopping at the Wal-Mart Supercenter in Chardon, Ohio, about 30 miles outside Cleveland, you might spot two 50-ish guys browsing through the aisles, using their cell phones to take pictures of things like disposable-razor displays and bottles of detergent. Or you might not. “We’re very discreet,” says one of them, John Nottingham. “If people notice us at all, they usually think we’re Wal-Mart employees.”
Nope. Nottingham and his partner, John Spirk, run Nottingham Spirk, the most successful industrial-design firm you’ve probably never heard of. What they’re doing on their frequent Wal-Mart reconnaissance missions, Spirk says, is “looking for what’s not there.”
About Nottingham Spirk
Nottingham Spirk is a world-class product innovation firm with an unrivaled record of developing and commercializing disruptive consumer products, medical devices, digital IoT products and connected industrial products. We collaborate with Fortune 1,000 companies, middle market companies and funded venture companies to discover, design and execute product innovation programs and strategic business platforms that will delight customers, grow markets, and generate new revenue streams. Learn more about our innovation process.
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