The Consumer Technology Association (CTA) bills its massive, annual Consumer Electronics Show (CES), as “the global stage for innovation.” After visiting for several years, Nottingham Spirk exhibited for the first time in 2019. And because collaboration is at the heart of everything we do, we invited a few of our client-partners along, to show the world what we achieved together.Our four-sided booth featured the Pro-2-Cool System by Tectraum, the first device that provides immediate treatment of sports-related concussions that could shorten the recovery time; the Cardinal Health InPower Connected Home Health & Wellness System, a groundbreaking medication-adherence device that also collects relevant body metrics for optimal health and wellness; ClotChip by XaTek, a blood-clotting diagnostic device; and the Rover Autonomous Golf Caddie, which caught the attention of The Today Show (no small feat at an event filled with robots) and was recently licensed by Club Car as Tempo Walk. CES was a preview to the official launch of Tempo Walk at the 2019 PGA Show, where Golf Digest recognized the device as Top Tech in golf for 2019.
As a business innovation firm, we stood out in our corner of the nearly three-million-square-foot convention, a beacon of “innovation-as-a-service” on the show floor. We met people making strides in edge computing, Internet of Things and other emerging tech that will be enormously important for projects we’re already working on and for prospective client partners. We also met new manufacturing companies, including several outside the traditional locations of the U.S. and China.
Participating in CES is neither inexpensive nor easy; we spent months preparing. But it was a logical next step in how we work with our partner-clients and our focus on commercializing innovation. We’re invested in their success, long after the product has reached the market. We believe in ongoing, mutually beneficial relationships. By participating in CES, we not only promoted four of our partner-clients, we made contacts and earned credibility that will make us even more valuable to everyone who seeks our expertise. And we helped accelerate each of our four client partner’s commercialization strategies and growth plans. In addition, Bill Nottingham, VP for Growth, was named to the Consumer Technology Association’s Board of Industry Leaders for 2019-2020 and will be part of the conversation as CES 2020 starts to take shape.
Technology is no longer a distinct industry or something to focus on “in the future.” Regardless of your business, Gary Shapiro, CEO of CTA, stated, “Every company is or is becoming a tech company.” This was underscored by the announcements from first-time exhibitors such as John Deere, which demonstrated an autonomous tractor and massive AI-guided combine harvester, alongside traditional CPG companies like P&G announcing connected products. As data becomes an increasingly important resource and AI extends into more and more sectors, all companies should consider attending CES and other tech-oriented shows as part of their innovation strategy. They are invaluable forums for cross-pollination of ideas and collaboration, and reminders that complacency is not an option if you truly want your company to grow. As Shapiro says, “We can’t predict the future, but we all have the power to create it.”
Contact Nottingham Spirk to discuss how your organization can take innovation to the next level.
About us: Nottingham Spirk is a business innovation and product design firm with an unrivaled record of delivering disruptive consumer goods, medical devices, and packaging design solutions to market. We collaborate with Fortune 1,000 companies, funded start-ups and non-profit organizations to discover, design and execute product programs and strategic business platforms that will wow customers, grow markets and generate new revenue streams. Learn more about what makes us different here.