Connected & IoT

Product design for
the future

One of the biggest mistakes companies make when it comes to developing smart connected products is focusing too much on the technology. That might sound counter-intuitive, but Nottingham Spirk’s approach to integrating digital and the Internet of Things (IoT) technologies into products is to focus less on the tech and more on the use case.

What business problem or consumer problem is being solved? And how does technology enable that?

Because our innovative solutions are rooted in insights, we always begin with a problem and evaluate the many ways that the problem can be solved. Technology is simply the vehicle by which problems are solved today, more often than ever before. 

Digital as a solution

Our approach to product innovation is unique in that we keep all disciplines in-house, forming cross-functional, collaborative teams. This approach ensures that every team member understands user and business goals.

Instead of outsourcing research, our insights team is the cornerstone of every innovation initiative we take on.

Our engineers (firmware, software, electrical, mechanical, biomedical) and designers participate in focus groups.

Marketers work hand-in-hand with prototyping.

And our experienced IoT development team brings their expertise in tech integration and security throughout the development process.

Because our goal is helping client partners solve challenges, disrupt industries or create revenue streams, incorporating smart, connected technology into products is a means of accomplishing a goal instead of the goal itself.