Vertical Innovation

Nottingham Spirk practices Vertical Innovation,
where all product development is done under one roof.

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InnovateMD - Nottingham Spirk Team Observing Surgery

InnovateMD

Our expanded medical device innovation practice for innovative healthcare products.

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The Business Innovation & Product Design Firm

For over 44 years, Nottingham Spirk has developed hundreds of patented products that have generated $50 billion in sales for industry leading businesses and fast-growth entrepreneurial firms. The business innovation and product design firm offers a full-service vertical innovation process, from research to product design to prototyping to consumer testing. All development is conducted at our historic 60,000 square foot Innovation Center, ensuring efficiency, confidentiality and intellectual property protection.

BRINGING BUSINESS INNOVATIONS TO MARKET FOR 44 YEARS


Troy-Bilt FLEX Wins 2016 Edison Awards Gold

The TroyBilt FLEX, a revolutionary, modular yardcare system developed in collaboration with MTD Products, took home a 2016 Edison Awards Gold in its category. We’ve won Edisons before, but this one is special because of what FLEX represents. MTD is a major player in...

For Product Disruption, Try Disciplined Style of Out-There Thinking

By Sonja Carberry for Investor’s Business Daily. Idea people think inside and beyond the lines. How they structure creativity: Practice originality. In 1972, industrial design grads John Nottingham and John Spirk decided to forgo Fortune 500 company jobs to launch...

“Working with Nottingham Spirk changed our business and my career. It is because of them that I’m where I am today. They helped change the culture within our company. They got us to think about the structure of the product differently.”

Adam Chafe

Vice President of Marketing, Sherwin Williams

“NS has a terrific pedigree of successful innovation across a wide range of industries. Their methodology is industry-agnostic.”

Jim Putnam

Director of Marketing, FedEx

“The breadth of experience across multiple industries combined with highly intelligent team members under strong, engaged leadership separates NS from others in this space.”

Roy Keating

Vice President of Marketing, MTD Products

SXSW INTERACTIVE: THE FRONT END OF INNOVATION

We See Your Future

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