Vertical Innovation

Nottingham Spirk practices Vertical Innovation,
where all product design and development is done under one roof
to ensure confidentiality and speed to market.

InnovateMD - Nottingham Spirk Team Observing Surgery


Our expanded medical device innovation practice for innovative healthcare products.


The Business Innovation Firm™

For over 45 years, Nottingham Spirk has developed hundreds of patented products that have generated $50 billion in sales for industry leading businesses and fast-growth entrepreneurial firms. The business innovation and product design firm offers a full-service vertical innovation process, from research to product design to prototyping to consumer testing. All development is conducted at our historic 60,000 square foot Innovation Center, ensuring efficiency, confidentiality and intellectual property protection.


NOTTINGHAM SPIRK ROI: Return On Innovation™

Leadership By Design: Views from the Montgomery Summit

To foster innovation, executives need to be responsive as well as decisive.   At a time when “having no life is the new aspirational lifestyle,” as Harvard Business School Working Knowledge recently reported, Spencer Rascoff is marching proudly in the opposite...

New Year: Resolve to Innovate More in 2017

Want to disrupt markets? Start by disrupting yourself.   The “Eureka!” moment is a real thing, but it’s widely misunderstood. Inspiration rarely strikes out of the clear blue, and sudden ideas are never fully formed. Work precedes and follows. “Creative...

“Working with Nottingham Spirk changed our business and my career. It is because of them that I’m where I am today. They helped change the culture within our company. They got us to think about the structure of the product differently.”

Adam Chafe

Vice President of Marketing, Sherwin-Williams

“NS has a terrific pedigree of successful innovation across a wide range of industries. Their methodology is industry-agnostic.”

Jim Putnam

Director of Marketing, FedEx

“The breadth of experience across multiple industries combined with highly intelligent team members under strong, engaged leadership separates NS from others in this space.”

Roy Keating

Vice President of Marketing, MTD Products

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