Vertical Innovation

Nottingham Spirk practices Vertical Innovation, where all product design and development is done under one roof to ensure confidentiality and speed to market.

InnovateMD - Nottingham Spirk Team Observing Surgery


Our expanded medical device innovation practice for innovative healthcare products.


The Business Innovation Firm™

For over 45 years, Nottingham Spirk has developed hundreds of patented products that have generated $50 billion in sales for industry leading businesses and fast-growth entrepreneurial firms. The business innovation and product design firm offers a full-service vertical innovation process, from research to product design to prototyping to consumer testing. All development is conducted at our historic 60,000 square foot Innovation Center, ensuring efficiency, confidentiality and intellectual property protection.


NOTTINGHAM SPIRK ROI: Return On Innovation™

Disrupt Markets, Enhance Lives

Technology that changes everything really just gives us more of what we already love. By Bill Nottingham   © 2017 Consumer Technology Association. This article first appeared in i3 It Is Innovation Magazine, May/June 2017. Reprinted with permission. Disruptions...

Let’s Change the World

© Smart Business Cleveland, May 2017. Reprinted with permission. Bill Nottingham is often asked to provide a tutorial to companies on how to be more innovative. If only it were that simple. “A lot of companies say, ‘Hey, can you come in and do a brainstorming session....

Design is Collaborative & Relentless: A (360) Round Table Discussion

“My work has been constantly involved in the struggle between fine arts and their development into some functional form of what we call the applied or commercial arts. It took many years for me to realize that they need not conflict.” That’s Viktor Schreckengost, a...

“Working with Nottingham Spirk changed our business and my career. It is because of them that I’m where I am today. They helped change the culture within our company. They got us to think about the structure of the product differently.”

Adam Chafe

Vice President of Marketing, Sherwin-Williams

“NS has a terrific pedigree of successful innovation across a wide range of industries. Their methodology is industry-agnostic.”

Jim Putnam

Director of Marketing, FedEx

“The breadth of experience across multiple industries combined with highly intelligent team members under strong, engaged leadership separates NS from others in this space.”

Roy Keating

Vice President of Marketing, MTD Products

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