Vertical Innovation

Nottingham Spirk practices Vertical Innovation, where all product design and development is done under one roof to ensure confidentiality and speed to market.
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InnovateMD - Nottingham Spirk Team Observing Surgery

InnovateMD

Our expanded medical device innovation practice for innovative healthcare products.
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The Business Innovation Firm™

For over 45 years, Nottingham Spirk has developed hundreds of patented products that have generated $50 billion in sales for industry leading businesses and fast-growth entrepreneurial firms. The business innovation and product design firm offers a full-service vertical innovation process, from research to product design to prototyping to consumer testing. All development is conducted at our historic 60,000 square foot Innovation Center, ensuring efficiency, confidentiality and intellectual property protection.

BRINGING BUSINESS INNOVATIONS TO MARKET FOR 45 YEARS

NOTTINGHAM SPIRK ROI: Return On Innovation™

Design is Collaborative & Relentless: A (360) Round Table Discussion

“My work has been constantly involved in the struggle between fine arts and their development into some functional form of what we call the applied or commercial arts. It took many years for me to realize that they need not conflict.” That’s Viktor Schreckengost, a...

SXSW: A “Mini-CES” in Austin

There is so much happening at the South by Southwest (SXSW) conference in Austin that it can feel a bit overwhelming. Last year we found that it was similar to a giant brainstorming session. This year it seemed like a mini version of the Consumer Electronics Show...

Leadership By Design: Views from the Montgomery Summit

To foster innovation, executives need to be responsive as well as decisive.   At a time when “having no life is the new aspirational lifestyle,” as Harvard Business School Working Knowledge recently reported, Spencer Rascoff is marching proudly in the opposite...

“Working with Nottingham Spirk changed our business and my career. It is because of them that I’m where I am today. They helped change the culture within our company. They got us to think about the structure of the product differently.”

Adam Chafe

Vice President of Marketing, Sherwin-Williams

“NS has a terrific pedigree of successful innovation across a wide range of industries. Their methodology is industry-agnostic.”

Jim Putnam

Director of Marketing, FedEx

“The breadth of experience across multiple industries combined with highly intelligent team members under strong, engaged leadership separates NS from others in this space.”

Roy Keating

Vice President of Marketing, MTD Products

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