Vertical Innovation

Nottingham Spirk practices Vertical Innovation,
where all product development is done under one roof.

InnovateMD - Nottingham Spirk Team Observing Surgery


Our expanded medical device innovation practice for innovative healthcare products.


The Business Innovation & Product Design Firm

For over 44 years, Nottingham Spirk has developed hundreds of patented products that have generated $50 billion in sales for industry leading businesses and fast-growth entrepreneurial firms. The business innovation and product design firm offers a full-service vertical innovation process, from research to product design to prototyping to consumer testing. All development is conducted at our historic 60,000 square foot Innovation Center, ensuring efficiency, confidentiality and intellectual property protection.


Creative Collisions: The spark of inspiration for Vertical Innovation™

Hackathons are popular, but are they useful? In an essay titled, “Why Hackathons are Bad for Innovation,” a consultant and an MIT lecturer made a point about these brainstorming sessions, and about creativity in general, that’s often overlooked: “Innovation is usually...

Innovation is not a thing we do on Thursday

Nottingham Spirk co-founder John Nottingham and designer Bill Nottingham spoke about innovation recently at Cleveland’s venerable City Club. Here are some highlights. John, speaking on company’s origins in a garage in University Circle: We just started innovating...

2016 CES Highlights & Trends: Displays Transformed

Virtual reality grabbed the most headlines at this year’s Consumer Electronics Show in Las Vegas — and it was fun to watch the people “ride” the VR roller coaster. But we were most impressed with the stunning advances in a technology that’s been with us for nearly a...

“Working with Nottingham Spirk changed our business and my career. It is because of them that I’m where I am today. They helped change the culture within our company. They got us to think about the structure of the product differently.”

Adam Chafe

Vice President of Marketing, Sherwin Williams

“NS has a terrific pedigree of successful innovation across a wide range of industries. Their methodology is industry-agnostic.”

Jim Putnam

Director of Marketing, FedEx

“The breadth of experience across multiple industries combined with highly intelligent team members under strong, engaged leadership separates NS from others in this space.”

Roy Keating

Vice President of Marketing, MTD Products

We See Your Future

Subscribe To"NS Innovation Center News"

Subscribe To"NS Innovation Center News"

We will be posting quarterly news and thought leadership pieces and you will be in our network.

You have Successfully Subscribed!

Share This