Swiffer Sweep + Vac

Swiffer Sweep + Vac

Case Study: Swiffer Sweep + Vac Consumer product design of the largest-selling sweeper vacuum cleaner of all time Dirt Devil wanted to “out-Swiffer the Swiffer,” Procter & Gamble’s popular floor cleaner. Nottingham Spirk, Dirt Devil’s open innovation partner...

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