Schick Hydro

Schick Hydro

Case Study: Schick Hydro Disruptive product innovations for the crowded disposable razor category An Opportunity for Disruptive Innovation When we brought the Spinbrush to market, we proved that a powered device could be manufactured inexpensively and sold at a very...
Try Me Package

Try Me Package

Case Study: Try Me Package Seeing is believing, but experiencing is buying When the SpinBrush was launched, the very notion of a $5 electric toothbrush was preposterous. Cautious consumers would need some assurance that this product really worked. Live demonstrations...

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