Cub Cadet Hauler

Cub Cadet Hauler

Cub Cadet Hauler The yard hauler with big versatility and a small footprint MTD Products, owner of Cub Cadet lawn and garden tractors, partnered with us to develop new products for the line. Our insights process quickly revealed that among the target demographic —...
Troy-Bilt FLEX

Troy-Bilt FLEX

Case Study: Troy-Bilt FLEX Lawn Mower / Snow Blower Combo and More Troy-Bilt FLEX’s yard equipment innovation addresses consumer pain points. MTD Products, owner of several lines of outdoor power equipment (OPE) products, approached us with an unprecedented challenge:...

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