SpinBrush Electric Toothbrush

SpinBrush Electric Toothbrush

Case Study: SpinBrush Electric Toothbrush The ultimate disruptive consumer product innovation Opportunity for Disruptive Product Design The SpinBrush electric toothbrush rose to prominence so quickly that it’s easy to forget that all electric toothbrushes used to cost...
Swiffer Sweep + Vac

Swiffer Sweep + Vac

Case Study: Swiffer Sweep + Vac The largest-selling sweeper vacuum cleaner of all time Dirt Devil wanted to “out-Swiffer the Swiffer,” Procter & Gamble’s popular floor cleaner. Nottingham Spirk, Dirt Devil’s open innovation partner since the 1980s, proposed...

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