Fridge Fresh

Fridge Fresh

Case Study: Fridge Fresh Innovative packaging design for improved performance For generations consumers have shoved open boxes of baking soda into the backs of their refrigerators, then forgotten about them for months, maybe years — long after they’ve stopped...
Try Me Package

Try Me Package

Case Study: Try Me Package Seeing is believing, but experiencing is buying When the SpinBrush was launched, the very notion of a $5 electric toothbrush was preposterous. Cautious consumers would need some assurance that this product really worked. Live demonstrations...

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