Onki Desktop Storage Safe

Onki Desktop Storage Safe

Case Study: Onki Desktop Storage Safe How a designer's tutorial became an "accidental" consumer product innovation The Development of a Consumer Product Concept While leading a Photoshop tutorial for interns, designer Dave Pehar created an image of a cylindrical...
Schick Hydro

Schick Hydro

Case Study: Schick Hydro Disruptive product innovations for the crowded disposable razor category An Opportunity for Disruptive Innovation When we brought the Spinbrush to market, we proved that a powered device could be manufactured inexpensively and sold at a very...
Twist & Pour Paint Container

Twist & Pour Paint Container

Case Study: Twist & Pour Paint Container Innovative product packaging named one of “10 Best Packages of the Decade” Our Twist & Pour Paint Container’s innovative packaging design was named one of Brand Packaging Magazine’s “10 Best Packages of the...
Swiffer Sweep + Vac

Swiffer Sweep + Vac

Case Study: Swiffer Sweep + Vac The largest-selling sweeper vacuum cleaner of all time Dirt Devil wanted to “out-Swiffer the Swiffer,” Procter & Gamble’s popular floor cleaner. Nottingham Spirk, Dirt Devil’s open innovation partner since the 1980s, proposed...

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