Hoover Dirt Devil Market Innovations

Hoover Dirt Devil Market Innovations

Case Study: Hoover / Dirt Devil Vacuum Cleaner Design Game-changing, innovative consumer floor care product designs The Value of a Strategic Consumer Product Innovation Relationship Our relationship with TTI Floor Care and their Hoover and Dirt Devil brand names was...
Swiffer Sweep + Vac

Swiffer Sweep + Vac

Case Study: Swiffer Sweep + Vac The largest-selling sweeper vacuum cleaner of all time Dirt Devil wanted to “out-Swiffer the Swiffer,” Procter & Gamble’s popular floor cleaner. Nottingham Spirk, Dirt Devil’s open innovation partner since the 1980s, proposed...

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