Case Study: Try Me PackageSeeing is believing, but experiencing is buying
When the SpinBrush was launched, the very notion of a $5 electric toothbrush was preposterous. Cautious consumers would need some assurance that this product really worked. Live demonstrations in stores were not an option, so the product packaging design was key.
Our packaging design innovators devised a unique blister package that allowed customers to “try” the product and turn it on when the button was depressed through the clear blister, but prevented the unit to be turned on continuously until after purchase and the product was removed from the package.
This patented try me package design made the product come alive. It stimulated the senses so the customer could see the movement, hear the motor and feel the power which helped to make the SpinBrush a rare overnight sensation. To this day the patented design allows SpinBrush to have the only “Try Me” package in its particular consumer market.
Patents for the “Try Me” features are just part of a portfolio of 115 U.S. and International patents by Nottingham Spirk assigned to SpinBrush.