Troy-Bilt FLEXYard care system addresses consumer pain points
MTD Products, owner of several lines of outdoor power equipment (OPE) products, approached us with an unprecedented challenge: design a multifunction yard care system that addresses the two biggest consumer concerns, cost and storage space.
With the Troy-Bilt FLEX, a mower, snow thrower, leaf blower and power washer are “attachments” that operate from the same powerful base. Combining these very different tools in one system was no small feat, considering their widely varying requirements and operating conditions. We also worked to incorporate other features that focus groups requested: quick and easy assembly (without tools), intuitive controls, portability and competitive price. With only one engine, the cost of the attachments is up to $600 less if you buy all four. A side note – MTD had never offered a power washer before, so this was a new addition to their extensive line of products.
Our research also revealed a greater willingness to buy if the customer could “play” with the product and see a demonstration, so MTD rolled out the FLEX in an exclusive deal with Lowe’s where it’s prominently displayed.
Lowe’s named MTD one if its Innovation And Vendor Partners Of The Year. Initial sales exceeded expectations, and a total of nine attachments are now available in the expanded product line.
The Troy-Bilt FLEX is an Edison Awards Gold Winner, one of the highest accolades a company can receive in the name of innovation and business success. Additional attachments are now available: a log splitter, water pump, dethatcher, plug aerator, and chipper shredder.
With the Troy-Bilt FLEX, a mower, snow thrower, leaf blower and power washer are “attachments” that operate from the same powerful base.