Case Study: SmartMouth Mouthwash Retail Packaging DesignIntegrated dual spout consumer product packaging for easy dispensing
Triumph Pharmaceuticals’ SmartMouth Mouthwash provides 12-hour protection from bad breath by attacking the real source: sulfur gas that’s created when bacteria in your mouth react with protein molecules in saliva and food. SmartMouth’s formula comes from two different solutions that release odor-neutralizing zinc ions when mixed. This meant selling the product in two separate bottles with pumps and a cup, requiring the consumer to pump three times from each bottle. Consumers loved the mouthwash, but hated the pumps of the retail packaging design.
Designing a dual-spout bottle presented our team with unique challenges. For example, the two solutions flow at different rates, but a dose must contain equal amounts of both for proper activation. The bottle had to pour accurately from any angle, and prevent accidental mixing of the solutions inside when tilted upright again. Its retail footprint could not exceed that of the original two-bottle package, and the consumer product packaging had to resemble the familiar packaging as closely as possible.
Through extensive prototyping and consumer testing, we engineered a bottle that eliminates all the pain points. Multiple patents are pending on the new bottle, which is now available in Walmart stores.
The redesigned SmartMouth bottle has been recognized for retail packaging design excellence, receiving accolades from the PAC Packaging Competition, and “Best of Show” at the 2016 Annual NACD Packaging Awards.
Our team developed a unique two-chamber bottle that activates SmartMouth each time it’s used, replacing a two bottle package that was less user friendly and wasteful.