Medtronic CardioInsight EC VUEBreakthrough medical device leads to growth
CardioInsight, a medical device company, designed a breakthrough technology to improve diagnosis and treatment of electrical disorders of the heart.
Their original prototype vest with over 250 electrodes was a 15 pound medieval-looking garment strewn with wires. They approached us, interested in leveraging our creative design skills, and we worked together to created a lightweight, disposable vest with 250+ printed circuits that is comfortable, easy to put on and allows the patient mobility to navigate through the procedure.
In addition to designing, developing and engineering this breakthrough medical device, Nottingham Spirk’s team of innovators created the new corporate branding, including the logo for CardioInsight and their new EC Vue product identity. To support and promote the new product as it was introduced to medical professionals, Nottingham Spirk also created the animation demonstrating the functions of the product, helped design the graphic user interface, and launched the website.
The CardioInsight EC Vue vest received a Gold Edison Award and was an IDEA Finalist. In 2015 Medtronic acquired CardioInsight for $93 million plus earnout.
CardioInsight’s EC VUE electrocardiographic mapping system replaces an invasive procedure with a low cost disposable.