Matco ToolsCarving a unique presence in a crowded automotive tool market
Matco Tools has been selling automotive tools, equipment and toolboxes since 1946. For much of their history, they’ve sourced open stock products from external vendors. Matco asked Nottingham Spirk to design an exclusive line of products that would highlight their brand and give them a user-desired advantage over their competitors.
Our design and engineering team designed a distinctive set of tools with ergonomic designs and features that helped mechanics work more comfortably and more productively. We also designed custom toolboxes and service carts, extending the product range to include base models for entry-level mechanics and enthusiasts, improved mid-range versions, and a new high-end model with innovative features that increased storage space with better tool access. The redesigned models featured a “grow-with-you mentality” giving users the ability to add storage shelves and personalize their cart. We also incorporated Matco’s logo and badges into the new equipment to increase brand visibility and awareness.
The Nottingham Spirk innovation team began by observing and interviewing professional mechanics at their workplaces, to understand what tools they used most frequently, how they used them and what their pain points were. We continued the discovery process by studying Matco’s internal operating dynamics. The team then designed the toolboxes and service carts to leverage excess capacity at an underutilized production facility and streamlined the packaged profiles to reduce shipping costs.
Matco’s exclusive new automotive tools and service carts helped revitalize the company’s business and differentiated them as a unique source of innovative products that enable mechanics to work smarter and be more productive.