Nottingham Spirk’s Pathfinder™ program is designed to help companies connect core competencies with new growth opportunities by identifying white space in adjacent or new markets.
“Many companies want to dedicate resources for growth but sometimes need to narrow their focus on the best path forward. The NS Pathfinder Program™helps provide that guidance and focus for success.”
John Spirk Co-CEO
NS Pathfinder™ Framework
1. Discover
Core Competencies/ Industry Alignment
Based on initial assessment of company assets/strengths, organizational core competencies, and market forces, emerging technologies identify the most immediate growth industry to pursue.
2. Identify
Concept Categories Identified
In the top growth sector, concept categories are determined that leverage company core competencies and where white space is identified. Each concept category is researched with IP landscape and deep market research and the team aligns on top concept to validate further.
3. Validate
Roadmap Created
Vet and value the top concept category regarding market potential, size and feasibility. Create product/service value-creation roadmap and high-level business case, and outline suggested next steps for the company to further pursue
Our Work
Consumer Products
Zippo FlameScapes™ Spiral Fire Feature XL
Outdoor tabletop fire feature with an elegant spiral flame.
Medical Devices
TecTraum pro2cool™
New concussion technology reduces recovery time.
Health & Wellness
SmartMouth Mouthwash
A new way to dispense two separate solutions to mix on contact.
