20+ Years of Vacuum Innovations with Over 100 Patents
Nottingham Spirk's long-lasting relationship with the Hoover and Dirt Devil brands began with a company called Royal Appliance Manufacturing Company, a Cleveland-based vacuum manufacturer founded in 1905.
From the first collaboration with Nottingham Spirk, Dirt Devil sales skyrocketed and the relationship grew to include 35 different vacuum innovations and floor care products. To date, Nottingham Spirk has co-created 110 patents for Dirt Devil and Hoover, including the revolutionary "edge wedge" vacuum head, a customer favorite due to its unique shape designed specifically for corner access.
Royal was eventually acquired byTTI Floor Care. Together, NS and TTI developedmarket-changing innovations in floor care: the first true hand-held vacuum, the first all-plastic upright, the first onboard tools, and the first full line of bagless vacuu
So Many Firsts For The Vacuum Industry
The collaboration between Royal and Nottingham Spirk lasted more than 20 years and launched so many firsts for the world of floor care that are now ingrained consumer expectations when it comes to vacuum cleaners:
• The first handheld corded vacuum
• The first all-plastic upright vacuum
• The first on-board vacuum tools and attachments
• The first full line of bag-less vacuums
• The first triangular vacuum head to allow easier corner access
• The first complete line of task-oriented, popularly priced floor care products under Dirt Devil and Hoover brands
The Power of Collaboration
"There were two major reasons the relationship between Nottingham Spirk and TTI Floor Care (formerly Royal) was so successful," explains John Spirk, one of Nottingham Spirk's founders.
"First, the relationship lasted 20 years. There was plenty of time for the two teams to explore concepts, learn each other's businesses, get in a groove and commercialize the best ideas.
Second, the relationship was built on trust and collaboration. Both groups came together, uninhibited, to openly share ideas. And then, we executed. It was like a well-oiled machine, and it paid off."
Our Work
Consumer Products
Dirt Devil
20 years, 35 vacuum innovations, and 110 patents.
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Swiffer Sweep + Vac
The first grocery channel vacuum.
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Schick Hydro
Affordable electric shaver, disrupting a crowded market.
