NS PathFinder™ Innovation Identification ProcessA 3-month program designed to uncover opportunity areas for growth
- Consumer Workshopping
- In-depth Interviews
- Competitive Assessment
- In-home Visits
- Start-up Research
- SME Interviews
- Social Media Analysis
- Trends Research
- Retail Store Audits
- Usability & Human Factors
- Emerging Technology Landscape
- Biomimicry Analysis
- Patent Analysis
The Nottingham Spirk PathFinder process is a rapid 3-month program designed to identify white space areas that leverage your company’s core competencies while identifying gaps for full market potential.
Our PathFinder program results in a robust product and/or service roadmap in a given topic area. The roadmap identifies product categories for further development, creating ongoing growth within an industry.
Research to gain insights and uncover areas for growth opportunities
The foundation of the PathFinder process is deep research and analysis by all NS team members across disciplines. Our insights team utilizes initial research to form a baseline understanding of the industry and/or category. The design and engineering teams study competitive landscape, retail opportunities and emerging technologies. Our social media research reveals customer and end user pain points and unmet needs. Collectively, this information allows us to identify white space large growth opportunities and a robust product/service roadmap.
The PathFinder Framework: A Strategic Growth Platform
Initial assessment of company assets/strengths, market forces, emerging technologies and opportunity landscape to identify the most immediate growth topic area.
Uncover, define and prioritize white space innovation opportunity areas against competitive and social landscape.
Vet and value the top 3 concept categories regarding market potential, size and feasibility. Create product/service value-creation roadmap and suggested next steps.