MTD Products, owner of several lines of outdoor power equipment (OPE) products, approached Nottingham Spirk with an unprecedented challenge: design a multifunction powered yard care system that addresses the two biggest consumer concerns, cost and storage space.
With the Troy-Bilt FLEX modular yard care system, a Lawn Mower, Snow Thrower, Leaf Blower and Power Washer are “attachments” that operate from the same Power Base. Combining these very different tools in one system was no small feat, considering each with widely varying requirements and operating conditions. We also worked to incorporate other features that focus groups requested: quick and easy assembly (without tools), intuitive controls, portability and competitive price.
Troy-Bilt FLEX system reduces your garage storage space by 60% (against like dedicated units because there's only one engine to store) and the more attachments you buy, the more you save — up to $600 if you buy all four attachments.
System is available exclusively at Lowe’s Home Improvement.
About Nottingham Spirk
Nottingham Spirk is a world-class product innovation firm with an unrivaled record of developing and commercializing disruptive consumer products, medical devices, digital IoT products and connected industrial products. We collaborate with Fortune 1,000 companies, middle market companies and funded venture companies to discover, design and execute product innovation programs and strategic business platforms that will delight customers, grow markets, and generate new revenue streams. Learn more about our innovation approach.
Submit a comment