The Spark
News, insights and commentary from NS
Five Reasons to Innovate in an Uncertain Economy
We’ve identified five reasons why an uncertain economy is an ideal time to double down on innovation. Nottingham Spirk 1. Lea...
Improving the Product Development Process
Vertical Innovation® offers a comprehensive product development process resulting in breakthrough products. Nottingham Spirk ...
MIT Sloan: Working Together Management
Bill Nottingham Managing Partner & VP, Growth Last month I attended an MIT Sloan Executive Education program called “Buil...
Creative Collisions: The Spark of Inspiration for Vertical Innovation®
Nottingham Spirk Hackathons are popular, but are they useful? In an essay titled, “Why Hackathons are Bad for Innovation,” a ...
HALO Bassinest: Innovative Solution for Co-Sleeping with Infant
HALO, the inventor of the SleepSack wearable blanket for infants, was founded by a couple who lost a child to Sudden Infant D...
Zurn Aquasense: Sometimes the Best Technology is Hidden
Zurn tasked Nottingham Spirk to create a visually modern sensor faucet that would elevate Zurn's product portfolio above othe...