The Spark
News, insights and commentary from NS
Ditto, Developed with NS, Debuts the “Future of Sewing” During NYFW
Ditto’s digital projection system brings the first change to paper patterns in over 160 years. NEW YORK — Feb. 10, 2023 — Unv...
What to Consider Beyond “How Long Should a Focus Group Last?”
Nottingham Spirk At Nottingham Spirk (NS), our Insights team fields a lot of questions from client partners who are intereste...
Open Innovation: Insights Provide Roadmap from Ideation to Innovation
Nottingham Spirk Our Vertical Innovation® process relies heavily on market and consumer research — not just at the outset, bu...