| innovation consulting

Open Innovation Requires a Mindset Shift

NASA’s Human Health and Performance Directorate is tasked with mitigating the risks to humans in spaceflight. In 2005, the bu...

Design is Collaborative & Relentless: A (360) Round Table Discussion

“My work has been constantly involved in the struggle between fine arts and their development into some functional form of wh...

Open Innovation: Insights Provide Roadmap from Ideation to Innovation

Our Vertical Innovation® process relies heavily on market and consumer research — not just at the outset, but throughout the ...

Disrupt Yourself Before Someone Else Does

Industries change so fast now that it’s not enough to stay ahead of current competitors. Businesses have to anticipate and he...

Successful Partnerships Get Innovations to Market

AdvertisingAge asked Nancy Hill, president of the American Association of Advertising Agencies, for her thoughts on improving...