| Focus Groups

What to Consider Beyond “How Long Should a Focus Group Last?”

At Nottingham Spirk (NS), our Insights team fields a lot of questions from client partners who are interested in hosting thei...

Innovation Insight: SmartMouth™ Mouthwash Delivery System

Plenty of companies talk about “customer-centered design,” but often what they mean is “designed to suit what we want custome...

The Relentless Pursuit of Information and "Insights"

We’ve written about the importance of hiring creative people and fostering a culture that promotes risk-taking. But these sho...