“Brainstorming” is one of the most misunderstood and misapplied concepts in business. Does it work? It depends on what you mean by it.

In a recent article, Inc. published the Top 31 Buzzwords That Employees Truly Hate. We wanted to take a deep dive into our five favorites. Let’s unpack. 

Bill Nottingham shares his thoughts on how to achieve "perpetual disruption" by increasing creativity to innovate over and over again.

The spark of inspiration for Vertical Innovation™ can be what we call "creative collisions," because it hints at the messy nature of innovation.

John and Bill Nottingham talk about business innovation ideas, creativity and inspiration at Cleveland's venerable City Club.

This article describes how millennials in the workplace are changing corporate structure and management style.

Nottingham Spirk’s Vertical Innovation process relies on a flat management structure and a team-based approach to projects.