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What to Consider Beyond “How Long Should a Focus Group Last?”
What to Consider Beyond “How Long Should a Focus Group Last?”
How long should a focus group last? Insights strategist Josette Galiano elevates the inquiry and offers her expert perspective.
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Open Innovation: Insights Provide Roadmap from Ideation to Innovation
Open Innovation: Insights Provide Roadmap from Ideation to Innovation
In this NS roundtable discussion, our in-house Insights Teams discusses how our Vertical Innovation process relies heavily on consumer insights.
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Microinteractions in Packaging Design: Detail-Oriented Design Pays Off
Microinteractions in Packaging Design: Detail-Oriented Design Pays Off
This informal roundtable discussion of packaging design innovation and trends revealed the importance of consumer “microinteractions.”
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Disruptive Product & Business Innovation Go Hand in Hand
Disruptive Product & Business Innovation Go Hand in Hand
Learn how to overcome the obstacles in getting disruptive product innovation to market using business innovation.
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Innovation Insight: SmartMouth™ Mouthwash Delivery System
Innovation Insight: SmartMouth™ Mouthwash Delivery System
Innovative design is truly customer-centric, as explained in this article about the Nottingham Spirk developed SmartMouth packaging and delivery system.
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