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What to Consider Beyond “How Long Should a Focus Group Last?”

Nottingham Spirk At Nottingham Spirk (NS), our Insights team fields a lot of questions from client partners who are intereste...


Open Innovation: Insights Provide Roadmap from Ideation to Innovation

Nottingham Spirk Our Vertical Innovation® process relies heavily on market and consumer research — not just at the outset, bu...


Microinteractions in Packaging Design: Detail-Oriented Design Pays Off

Recently we asked some associates to discuss packaging design innovation and trends. The informal roundtable discussion remin...


Innovation Insight: SmartMouth™ Mouthwash Delivery System

Plenty of companies talk about “customer-centered design,” but often what they mean is “designed to suit what we want custome...