The Spark
News, insights and commentary from NS
What to Consider Beyond “How Long Should a Focus Group Last?”
Nottingham Spirk At Nottingham Spirk (NS), our Insights team fields a lot of questions from client partners who are intereste...
Open Innovation: Insights Provide Roadmap from Ideation to Innovation
Nottingham Spirk Our Vertical Innovation® process relies heavily on market and consumer research — not just at the outset, bu...
Microinteractions in Packaging Design: Detail-Oriented Design Pays Off
Recently we asked some associates to discuss packaging design innovation and trends. The informal roundtable discussion remin...
Innovation Insight: SmartMouth™ Mouthwash Delivery System
Plenty of companies talk about “customer-centered design,” but often what they mean is “designed to suit what we want custome...