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Does Brainstorming Work? Only As Part of a Larger Strategy.

Nottingham Spirk “Brainstorming” is one of the most misunderstood and misapplied concepts in business. The term remains in hi...


Our New Reality is Augmented

Emerging technologies are creating portals for moving between the Physical and the Digital. Bill Nottingham Managing Partner ...


The Special ‘Ops’ Approach: Tips for Creating Multidisciplinary Teams

  Relationships, trust, and common purpose are the fundamental elements of business innovation. Bill Nottingham | Innovation ...


XR Could Be the Future of Socially Distanced Collaboration

Bill Nottingham Managing Partner & VP, Growth Before the coronavirus pandemic, most of us probably didn’t spend much time...


The Disruptive Power of Collaboration

Bill Nottingham | Candy & Snack Today In the mid-1950s, Japanese restaurateur and inventor Yoshiaki Shiraishi toured a br...


Freedom and Responsibility Culture

As soon as Netflix announced its unlimited parental leave policy for new parents, doubters were quick to predict that the pol...


Successful Partnerships Get Innovations to Market

AdvertisingAge asked Nancy Hill, president of the American Association of Advertising Agencies, for her thoughts on improving...