The Spark
News, insights and commentary from NS
Does Brainstorming Work? Only As Part of a Larger Strategy.
Nottingham Spirk “Brainstorming” is one of the most misunderstood and misapplied concepts in business. The term remains in hi...
Our New Reality is Augmented
Emerging technologies are creating portals for moving between the Physical and the Digital. Bill Nottingham Managing Partner ...
The Special ‘Ops’ Approach: Tips for Creating Multidisciplinary Teams
Relationships, trust, and common purpose are the fundamental elements of business innovation. Bill Nottingham | Innovation ...
XR Could Be the Future of Socially Distanced Collaboration
Bill Nottingham Managing Partner & VP, Growth Before the coronavirus pandemic, most of us probably didn’t spend much time...
The Disruptive Power of Collaboration
Bill Nottingham | Candy & Snack Today In the mid-1950s, Japanese restaurateur and inventor Yoshiaki Shiraishi toured a br...
Freedom and Responsibility Culture
As soon as Netflix announced its unlimited parental leave policy for new parents, doubters were quick to predict that the pol...
Successful Partnerships Get Innovations to Market
AdvertisingAge asked Nancy Hill, president of the American Association of Advertising Agencies, for her thoughts on improving...