The Spark
News, insights and commentary from NS
Remote or In-Office: Does One Promote More Innovation Than the Other?
During the pandemic, companies that offered limited or non-existent remote working opportunities were forced to take a sudden...
John Nottingham at Innovation Intersection
“People say innovation is risky, but the riskiest thing is not to innovate.” Nottingham Spirk Co-CEO John Nottingham discusse...
Measure Your Innovation Capability
“Without data, you're just another person with an opinion.” ― W. Edwards Deming When it comes to organizational awareness of ...
John Nottingham at TEDxAsburyPark
“I’d like to have you remember the last time you saw something that made you say the word ‘Wow.’” So begins John Nottingham's...
Innovation is an “Infinite Game”
Swimmers Michael Phelps and Chad le Clos appeared in one of the most memorable images from the 2016 Olympics. The photo (belo...
Five Scenarios Suggesting You Need a New Category Strategy
Nottingham Spirk’s PathFinder™ white space analysis program helps companies launch new businesses—and it isn’t just for those...
NS Biomedical Engineers: “It’s About Making People’s Lives Better”
These are some highlights from a roundtable chat with our biomedical engineers: Jason Ertel, VP of Engineering; Ed Barber, Se...
A little empathy goes a long way–and trust goes even farther
by Bill Nottingham Innovation requires risks. Does your culture encourage or discourage people from taking them? The Universi...
The Business of Play: Bill Nottingham and Brent Bushnell
Brent Bushnell is CEO of Two Bit Circus, which creates “entertainment that is imaginative and interactive, blurring the line ...
Your Not-To-Do List: More phrases that stifle innovation
A recent post at FastCompany.com, titled “These Three Phrases Are Killing Innovation at Your Workplace,” generated a lot of d...
Close the Innovation Gap: Strategic Alignment vs. “random acts of innovation"
Survey reveals that many companies grasp concepts but still struggle with implementation We appreciate reports like PwC’s rec...
Let's Change the World
Bill Nottingham is often asked to provide a tutorial to companies on how to be more innovative. If only it were that simple. ...
Leadership By Design: Views from the Montgomery Summit
To foster innovation, executives need to be responsive as well as decisive. Spencer Rascoff at the Montgomery Summit At a tim...
New Year: Resolve to Innovate More in 2017
Want to disrupt markets? Start by disrupting yourself. The “Eureka!” moment is a real thing, but it’s widely misunderstood. I...
Disruptive Product & Business Innovation Go Hand in Hand
Ideating is just the start. Can you identify and overcome the internal obstacles in the complex, winding path to market? Orga...
The Business of Play: Bill Nottingham and Brent Bushnell
Brent Bushnell is CEO of Two Bit Circus, which creates “entertainment that is imaginative and interactive, blurring the line ...
Troy-Bilt FLEX Wins Edison Awards Gold
The TroyBilt FLEX, a revolutionary, modular yardcare system developed in collaboration with MTD Products, took home a 2016 Ed...
For Product Disruption, Try Disciplined Style of Out-There Thinking
By Sonja Carberry for Investor’s Business Daily. Idea people think inside and beyond the lines. How they structure creativity...
What does customer service have to do with innovation? Everything.
You return to your car and find that you’ve locked the keys insides, or lost them — what do you do? Most likely you pull out ...
Successful Partnerships Get Innovations to Market
AdvertisingAge recently asked Nancy Hill, president of the American Association of Advertising Agencies, for her thoughts on ...
John Spirk: We Have to See the Invisible and do the Impossible
In a few weeks, John Spirk, along with 300+ innovators, executives, and elected officials, will take the stage at the Reinven...
Sales Growth Driven by Innovation
Scotts credits their new Snap fertilizer system – developed by Nottingham Spirk – with helping to drive a 14% increase in sal...
Revolutionary Lawn Spreader
One of our business inventions is now available at national retail stores. The Scotts Snap™ System is a combination self-seal...
Newsletter Signup