What is an Open Innovation Partner?
...when a company goes outside of their own walls for breakthrough design and engineering.
It occurred when CPG giant Unilever saw a market opportunity but couldn’t solve it internally. They knew that if they could produce a discrete handheld aerosol for their successful men’s fragrance Axe, that they could break into new retail markets. They also knew that creating the world’s smallest aerosol would take time and resources away from other important initiatives. Nottingham Spirk was hired and within a year — the world’s smallest aerosol was created.
About Nottingham Spirk
Nottingham Spirk is a world-class product innovation firm with an unrivaled record of developing and commercializing disruptive consumer products, medical devices, digital IoT products and connected industrial products. We collaborate with Fortune 1,000 companies, middle market companies and funded venture companies to discover, design and execute product innovation programs and strategic business platforms that will delight customers, grow markets, and generate new revenue streams. Learn more about our innovation approach.