Keep Big Ideas From Eating Your Core Business

Chuck Soder, from Crain’s Cleveland Business and host of Tech Talk Podcasts met with John and Bill Nottingham of Nottingham Spirk. They discuss what companies need to do to create the next big ideas — before someone else does.

John and Bill discuss how every company needs to focus on “Three Things” to be successful.

1. Core Innovation — 70%

2. Adjacent Innovation — 20%

3. Disruptive Innovation — 10%

You can learn more by listening to the full podcast for a sneak peek, ahead of the full article to be featured in Crain’s Cleveland Business on December 16. 

About Nottingham Spirk
Nottingham Spirk is a world-class product innovation firm with an unrivaled record of developing and commercializing disruptive consumer products, medical devices, digital IoT products and connected industrial products. We collaborate with Fortune 1,000 companies, middle market companies and funded venture companies to discover, design and execute product innovation programs and strategic business platforms that will delight customers, grow markets, and generate new revenue streams. Learn more about our approach to innovation.