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Stay ahead of the game with business innovation news from Nottingham Spirk.

Stay up-to-date with what is happening in the world of business and design innovation with news and updates from Nottingham Spirk. Learn about Nottingham Spirk’s up and coming projects, recent success stories, and analysis of industry and business trends.

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Empower Teams with Purpose

Empower Teams with Purpose

By Bill Nottingham Every three years, Lottery League brings together musicians from across Greater Cleveland and assembles them into new bands for a couple months of rehearsals and one big show. The initiative, described as “part rock n’ roll circus, part game show,...

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Five scenarios suggesting you need a new concept category

Five scenarios suggesting you need a new concept category

Nottingham Spirk’s PathFinder™ program helps companies launch new businesses—and it isn’t just for those struggling   Writing about category strategy in Harvard Business Review in 2018, advisers Peter Yoon and Parker DeRensis warned against the false sense of...

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For true disruption, be “Gritty” in your approach

For true disruption, be “Gritty” in your approach

You don’t have to be a hockey fan to have heard of Gritty. Released into the wild in September 2018, the furry, orange, manic new mascot for the Philadelphia Flyers was a literal overnight online sensation. He’s appeared on Good Morning America and The Tonight Show...

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Don’t stifle your team’s cognitive diversity. Let it evolve.

Don’t stifle your team’s cognitive diversity. Let it evolve.

We find that small, multidisciplinary project teams are more efficient and more adept at finding creative solutions than traditional horizontal handoffs between departments. But they require a different mindset. Trust is the single most essential element. All members must feel confident…

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