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Stay ahead of the game with business innovation news from Nottingham Spirk.

Stay up-to-date with what is happening in the world of business and design innovation with news and updates from Nottingham Spirk. Learn about Nottingham Spirk’s up and coming projects, recent success stories, and analysis of industry and business trends.


John Nottingham at TEDxAsburyPark

“I’d like to have you remember the last time you saw something that made you say the word ‘Wow.'” So begins John Nottingham’s TEDxAsbury Park talk, Getting to Wow, on the Paramount Theater stage in Asbury Park, New Jersey. Watch John’s full presentation…

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Innovation is an “Infinite Game”

This article first appeared in Smart Business, May 2019. Reprinted with permission. by Bill Nottingham Swimmers Michael Phelps and Chad le Clos appeared in one of the most memorable images from the 2016 Olympics. The photo (above) is from the 200 meter butterfly race,...

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Empower Teams with Purpose

By Bill Nottingham Every three years, Lottery League brings together musicians from across Greater Cleveland and assembles them into new bands for a couple months of rehearsals and one big show. The initiative, described as “part rock n’ roll circus, part game show,...

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Five scenarios suggesting you need a new concept category

Nottingham Spirk’s PathFinder™ program helps companies launch new businesses—and it isn’t just for those struggling   Writing about category strategy in Harvard Business Review in 2018, advisers Peter Yoon and Parker DeRensis warned against the false sense of...

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