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We’re asked all the time, “How do you come up with new ideas?” The truth is, there’s no one answer. We’ve asked our associates for their thoughts, and we’ll be sharing them over time. This response comes from NS Vice President of Strategy, Vikki Nowak. With a BFA in...read more
We highly recommend the recent Atlantic article “Google X and the Science of Radical Creativity,” which provides a rare glimpse inside the company’s secretive “moonshot factory.” But don’t read it just to marvel wistfully at what it might be like to enjoy almost...read more
Nature is the ultimate innovator, but learning from it requires a new kind of thinking Many creatures can change the color of their skin. Octopuses and cuttlefish can change the texture as well, ranking them among nature’s masters of camouflage. That’s why the U.S....read more
We’re asked all the time, “How do you come up with new ideas?” The truth is, there’s no one answer. We’ve asked our associates for their thoughts, and we’ll be sharing them over time. The first response comes from Carolyn McNeeley, Design Project Manager. Carolyn is...read more
By Vikki Nowak This article first appeared in Innovation Leader Magazine, Issue No. 3, Fall 2016. Reprinted with permission. No one disputes the value of data. Google, Facebook, Uber, and many far-smaller companies have proven that data is a precious commodity,...read more
The “Big Data” era still needs devices, but developing and releasing them requires new ways of thinking. Juicero is a highly engineered juice press, an Internet-connected alternative to blenders for people who prefer fruits and vegetables in liquid form. With $120...read more