CES 2018: A Viewpoint from NS

CES 2018: A Viewpoint from NS

By Bill Nottingham Autonomous vehicles were the headline-grabbers at the 2018 Consumer Electronics Show. Lyft offered self-driving taxi service from the Las Vegas Convention Center to the hotels. In this case “self-driving” included a pilot and co-pilot in the front...
Musings: Where Do Ideas Come From? Part 2

Musings: Where Do Ideas Come From? Part 2

We’re asked all the time, “How do you come up with new ideas?” The truth is, there’s no one answer. We’ve asked our associates for their thoughts, and we’ll be sharing them over time. This response comes from NS Vice President of Strategy, Vikki Nowak. With a BFA in...
Lessons from Google’s “Moonshot Factory”

Lessons from Google’s “Moonshot Factory”

We highly recommend the recent Atlantic article “Google X and the Science of Radical Creativity,” which provides a rare glimpse inside the company’s secretive “moonshot factory.” But don’t read it just to marvel wistfully at what it might be like to enjoy almost...
Biomimicry, the ancient, cutting-edge science

Biomimicry, the ancient, cutting-edge science

Nature is the ultimate innovator, but learning from it requires a new kind of thinking Many creatures can change the color of their skin. Octopuses and cuttlefish can change the texture as well, ranking them among nature’s masters of camouflage. That’s why the U.S....
Musings: Where Do Ideas Come From?

Musings: Where Do Ideas Come From?

We’re asked all the time, “How do you come up with new ideas?” The truth is, there’s no one answer. We’ve asked our associates for their thoughts, and we’ll be sharing them over time. The first response comes from Carolyn McNeeley, Design Project Manager. Carolyn is...

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