Musings: Where Do Ideas Come From? Part 2

Musings: Where Do Ideas Come From? Part 2

We’re asked all the time, “How do you come up with new ideas?” The truth is, there’s no one answer. We’ve asked our associates for their thoughts, and we’ll be sharing them over time. This response comes from NS Vice President of Strategy, Vikki Nowak. With a BFA in...
Lessons from Google’s “Moonshot Factory”

Lessons from Google’s “Moonshot Factory”

We highly recommend the recent Atlantic article “Google X and the Science of Radical Creativity,” which provides a rare glimpse inside the company’s secretive “moonshot factory.” But don’t read it just to marvel wistfully at what it might be like to enjoy almost...

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