Business Innovation Ideas

We analyze markets for opportunities and business innovation ideas
Business Innovation

We’ve learned a lot over the years about hiring and managing creative people. We’ve also learned not to sit around waiting for inspiration to strike.

Nietzsche once said, “All great artists and thinkers are great workers.” We take an artistic approach to business, but we are very businesslike about our art.

And we believe work leads to innovation, not vice versa. In our experience, the best ideas are like mosaics, painstakingly assembled from thousands of tiny pieces of information. And no one can match our relentless pursuit of insights. We conduct extensive consumer interviews, revealing emotional connections and unmet needs. We analyze markets from every conceivable angle, looking for the opportunities that no one else has seen, to deliver the disruptive products and business innovation ideas that no one saw coming.

We apply the same rigor to making sure that business innovation ideas are viable. Our process mitigates risk with discreet review points to reassess the market, consumer interest, patent issues, cost targets, etc., so that the project team can pivot if the landscape changes. All the while, we’re testing prototypes in focus groups and refining designs based on that input. Spending rises gradually, as we and our partner client gain confidence in the venture.

Related Article: Lessons Well Learned: Disruptive Product Innovation and Business Innovation Go Hand in Hand

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