Shattered Glass: The Value of a “Soft Launch”

Shattered Glass: The Value of a “Soft Launch”

In May 2013, Bloomberg News declared that Google was “winning the innovation war against Apple.” Google is winning this war because it has a better innovation process. The key to Google’s process is its “launch and iterate” approach. This means almost every new...
Innovation and Risk

Innovation and Risk

© 2013 Getty Images Boeing’s troubles with the new 787 Dreamliner provide a painful reminder of the risks often associated with ambitious game-changing innovation. Unfortunately, the lesson many companies will walk away with is that real innovation is too risky and...

Subscribe To"NS Innovation Center News"

We will be posting news and thought leadership pieces and you will be in our network.