Schick Hydro

Schick Hydro

Schick Hydro Disrupting the manual razor category When we brought the Spinbrush to market, we proved that a powered device could be manufactured inexpensively and sold at a very low price. Then we wondered, what about electric foil shavers? Like electric tooth brushes...
Twist & Pour Paint Container

Twist & Pour Paint Container

Twist & Pour Paint Container "10 Best Packages of the Decade" Our Twist & Pour Paint Container’s innovative packaging design was named one of Brand Packaging Magazine’s “10 Best Packages of the Decade.” It eliminated the challenges that the design...
Mars Pure Dark Chocolate Experience

Mars Pure Dark Chocolate Experience

Mars Pure Dark A new brand and retail experience for the premium chocolate market Pure Dark, a new brand and retail experience, enabled Mars to expand their revenue by tapping into the $4 billion premium chocolate market. When Mars, a major candy company, came to...
Swiffer Sweep + Vac

Swiffer Sweep + Vac

Swiffer Sweep + Vac Largest-selling vacuum cleaner of all time Dirt Devil wanted to “out-Swiffer the Swiffer,” Procter & Gamble’s popular floor cleaner. Nottingham Spirk, Dirt Devil’s open innovation partner since the 1980s, proposed another option: licensing the...

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