Hoover Dirt Devil Market Innovations

Hoover Dirt Devil Market Innovations

Hoover / Dirt Devil What game-changing, innovative consumer products can do   Our relationship with TTI Floor Care and their Hoover and Dirt Devil brand names was decades long, creating unprecedented growth and over 35 innovative products. It began with a...
Swiffer Sweep + Vac

Swiffer Sweep + Vac

Swiffer Sweep + Vac Largest-selling vacuum cleaner of all time Dirt Devil wanted to “out-Swiffer the Swiffer,” Procter & Gamble’s popular floor cleaner. Nottingham Spirk, Dirt Devil’s open innovation partner since the 1980s, proposed another option: licensing the...

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