Scotts Snap Lawn Spreader

Scotts Snap Lawn Spreader

The Scotts Snap System Product and packaging innovations improve the customer experience Scotts®, the dominant lawn care company, turned to our Vertical Innovation process in order to improve the consumer experience with their products. They wanted to discover new...
SpinBrush Electric Toothbrush

SpinBrush Electric Toothbrush

SpinBrush Electric Toothbrush The %22ultimate%22 disruptive innovation The SpinBrush electric toothbrush rose to prominence so quickly that it’s easy to forget that all electric toothbrushes used to cost more than $100 and accounted for only a tiny fraction of the...
HALO BassiNest Swivel Sleeper

HALO BassiNest Swivel Sleeper

HALO BassiNest Swivel Sleeper The only bassinet that rotates and swivels to bring baby to you   HALO approached us about working together on baby-safety product innovations. In our wide-ranging discussions, co-sleeping — parents and infants sharing beds – was...
Troy-Bilt FLEX

Troy-Bilt FLEX

Troy-Bilt FLEX Yard care system addresses consumer pain points   MTD Products, owner of several lines of outdoor power equipment (OPE) products, approached us with an unprecedented challenge: design a multifunction yard care system that addresses the two biggest...

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