Swiffer Sweep + Vac

Swiffer Sweep + Vac

Swiffer Sweep + Vac Largest-selling vacuum cleaner of all time Dirt Devil wanted to “out-Swiffer the Swiffer,” Procter & Gamble’s popular floor cleaner. Nottingham Spirk, Dirt Devil’s open innovation partner since the 1980s, proposed another option: licensing the...

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