Scotts Snap Lawn Spreader

Scotts Snap Lawn Spreader

The Scotts Snap System Product and packaging innovations improve the customer experience Scotts®, the dominant lawn care company, turned to our Vertical Innovation process in order to improve the consumer experience with their products. They wanted to discover new...
SpinBrush Electric Toothbrush

SpinBrush Electric Toothbrush

SpinBrush Electric Toothbrush The "ultimate" disruptive innovation The SpinBrush electric toothbrush rose to prominence so quickly that it’s easy to forget that all electric toothbrushes used to cost more than $100 and accounted for only a tiny fraction of the market....
Medtronic CardioInsight

Medtronic CardioInsight

Medtronic CardioInsight EC VUE Breakthrough medical device leads to growth CardioInsight, a medical device company, designed a breakthrough technology to improve diagnosis and treatment of electrical disorders of the heart. Their original prototype vest with over 250...
Troy-Bilt FLEX

Troy-Bilt FLEX

Troy-Bilt FLEX Yard care system addresses consumer pain points   MTD Products, owner of several lines of outdoor power equipment (OPE) products, approached us with an unprecedented challenge: design a multifunction yard care system that addresses the two biggest...

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