White Paper: Innovation for Growth (MTD + NS)
Why an industry-leading company opted to partner with an
innovation firm for its latest project
In 2012, outdoor power equipment leader MTD Products was at a unique point in its history. The company was under pressure to deliver innovation to retailers, and saw an opportunity for a modular yard-care system unlike anything on the market.
MTD had a standing invitation from Nottingham Spirk to work together on a project. MTD’s CEO Robert Moll called John Spirk and told him he’d found a challenge that the two companies could tackle together.
Two years later, MTD rolled out the Troy-Bilt FLEX™, a powerful but easy-to-use, space-saving yard-care system that offers unprecedented versatility at an affordable price. NS is proud to have played a vital role in bringing this disruptive product to market. But the heroes are the people at MTD who saw an alignment of opportunities and seized them.
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